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Writer's pictureMatt O'Meeghan

AllBlacks Squad Naming

The Broadcast Co was approached by TVNZ and The All Blacks to deliver a press pool stream of their 2023 Rugby World Cup squad. A live stream was designed and delivered to the stakehodlers which was then rebroadcast to the domestic market as well as globally.


The live stream was an important part of the squad naming as it provided fans and stakeholders a front row seat at the important event which was held at the Pettigrew Arena in Hastings. The venue was chosen as it provided fans the opportunity to meet and greet the newly named squad not long after having dealt with major flooding as part of Cyclone Gabrielle.


The stream was a success and gained hundred of thousands of views across a number of platforms.






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